Our mission is to transform the unique spirit of LEGO® DNA into daily essentials, energizing ordinary products into amazing, fun and engaging experience for children all over the world.

Our core capabilities include the design, engineering, manufacturing, and
distribution of licensed children’s products for international brand partners.​

At a Glance

  • Founded: 1996​
  • Headquarters: Hong Kong with product design in Auburn Hills, Michigan​
  • Global distribution: 60+ countries​
  • Signature partnership: LEGO® licensed products​
  • Innovation: Lighting, clocks, stationery, coloring activities, and more​
  • Patents: Multiple U.S. utility & design patents

Company

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Manufactured by IQ Hong Kong Ltd. Under license from the LEGO Group.

LEGO, the LEGO logo, the Minifigure and the Brick and Knob configurations are trademarks and/or copyrights of the LEGO Group. ©2026 The LEGO Group. All rights reserved.

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